Website: https://www.laserelectricalqueenstown.co.nz/home-automation-control
Social Posts
16 posts, one a week, alternating Facebook and Instagram, over four months. Curated down from a larger draft set to the strongest, most relatable posts for a Queenstown homeowner: the real pain points (guests tripping the board, managing a holiday home from afar, brutal winters, intense summer sun) alongside the most engaging formats (quick tips, reels, before/after shots).
Weeks 1–4
Week 1
Facebook
Queenstown, meet your smart home specialist. 🏡⚡
We've been quietly wiring Queenstown homes into smart homes for a while now, real-time energy monitoring, lighting that thinks ahead, heating that runs on your schedule. Now it's official: we're a Certified Shelly Installer.
Curious what it'd look like in your place? Free assessments, no pressure.
Visual: team photo or a recent install shot. Link the new /home-automation-control page.
Week 2
Instagram
This switch does more than it used to. 💡
Behind every one of these is a tiny Shelly relay, no rewiring, no new switch plate, just a lot more control. Scenes, schedules, remote on/off, all from your phone.
Ask us how →
Visual: clean close-up install photo (switch plate, tidy wiring). Feed post.
Week 3
Facebook
Smart home tip 🔧
If you're heading away for the weekend, set your lights to a random on/off schedule instead of switching everything off. Makes the house look lived-in, cheap peace of mind.
(This is a 2-minute setup if you've already got Shelly switches in. Ask us if you don't yet.)
Visual: simple graphic or phone screenshot of a schedule being set in the app.
Week 4
Instagram
"What this button now does" 🎬
Reel idea: film a Shelly-controlled light or blind responding to a tap, voice command, or automatic trigger (door opening → light on). Voiceover or on-screen text explains what changed vs a normal switch.
Reel, 15-20 sec, vertical. Source clip from a real install or Shelly's own demo library, re-cut with Laser Electrical branding.
Weeks 5–8
Week 5
Facebook
A problem we hear a lot 💬
"The board trips every time we have guests to stay." One local homeowner fixed this for under $1,500, no mains upgrade needed. If that sounds familiar, get in touch.
Visual: simple before/after style graphic or switchboard photo. This is the strongest, most relatable story in the whole series, worth boosting as a paid post if budget allows.
Week 6
Instagram
Real-time power use, from your phone 📱
A quick look at what an energy monitor actually shows you, which appliance is costing you, and when. No guessing, just data.
Visual: phone-in-hand shot of the Shelly app's live consumption view. Feed post.
Week 7
Facebook
New on the blog: Holiday Home Remote Monitoring & Control 🏡
If your place sits empty part of the year, or fills up with guests who don't treat it like their own, this one's for you. How real-time monitoring stops a busy weekend turning into a blackout call at 11pm.
Visual: blog post 03 featured image, a warm, lived-in looking Queenstown holiday home. Queenstown's holiday-home and rental market makes this one of the most relevant topics in the whole calendar.
Week 8
Instagram
Away doesn't mean out of touch. 📱
A quick look at what it's like to check in on a property from anywhere, power use, alerts, all from one app.
Visual: phone-in-hand shot, holiday home in the background. Feed post.
Weeks 9–12
Week 9
Facebook
Smart home tip ❄️
Set your hot water to heat only when your solar is producing extra power. One Queenstown family did exactly this, turned their teenagers' long showers into a saving instead of a running joke.
Visual: simple graphic, sun icon → hot water cylinder → dollar saving. Winter heating costs are a universal Queenstown pain point, which makes this a strong, shareable tip.
Week 10
Instagram
"What this button now does" 🎬
Reel idea: heating kicking in automatically as a Queenstown winter morning gets cold, no one touching a dial.
Reel, 15-20 sec, vertical. Cosy, warm-toned footage. Seasonal reels like this tend to be the best-performing format in the calendar.
Week 11
Facebook
New on the blog: Security, Gates, Sensors & Access Control 🔒
Smart security isn't about replacing your alarm, it's knowing what's happening at your place before you get the call. Full story on the blog.
Visual: blog post 05 featured image.
Week 12
Instagram
Clean install, quiet confidence. 🔧
A tidy shot of a door sensor fitted to a garage frame, small device, does a lot.
Visual: close-up install photo. Feed post.
Weeks 13–16
Week 13
Facebook
Smart home tip ☀️
Set your blinds to close automatically against the afternoon sun and open again once it's passed. Keeps rooms cooler in summer, warmer in winter, and no one has to remember to do it.
Visual: simple before/after graphic, sun path and blind position. Queenstown's extreme seasonal light makes this an easy, relatable tip.
Week 14
Instagram
"What this button now does" 🎬
Reel idea: blinds closing on their own as the sun hits a window, satisfying, simple, effective.
Reel, 15-20 sec, vertical. The satisfying "watch it happen" motion tends to perform well as a reel.
Week 15
Facebook
New on the blog: Smart Home for Queenstown Landlords 🔑
Managing a rental from a distance shouldn't mean managing surprises. How remote monitoring catches problems before they become a call-out, full story on the blog.
Visual: blog post 08 featured image. Given how much of Queenstown's housing stock is rented or absentee-owned, this lands as a genuinely common use case rather than a niche one.
Week 16
Instagram
Not sure where to start? Book a free assessment. 📲
Closing lifestyle shot for the series, warm, welcoming, a home that's clearly well looked after.
Visual: warm lifestyle photo. Feed post, closes out the series with a clear, low-pressure call to action.
Blog Posts, 8-post series
Full drafts for all eight posts from the campaign's content calendar. Click a post to expand. Each links back to its matching tile on the Smart Home page once live.